Over 500 participants have been to the 12th FBRC, which ha s announced the 5th edition of Exame IBRC customer ranking.
We’ve had an unpublished evaluation, check above the General Satisfaction (ISGE):
In general the 12th FBRC was good:
(Respondents 223 – 95% of confidence level and 4,38% sampling error)
And we have started very well! Greeting our speakers with a nice welcome coffee lined up with a refreshing sparkling wine Demisecda Pizzato Vinhas e Vinhos, our awarded partner from the Vale dos Vinhedos. The first FBRC 2014 innovation which has surprised and pleased all of the speakers from the very beginning.
At the plenary, Ernesto Vilela, CEO and co-founder of EnoxMedia On Life, has opened the program speaking about the Enox release, and it’s way of making relations from the method media onlife, a truly show of innovation! (Click here to read more)
Differentiated pampering and innovated actions was not missing at the 12th FBRC. Such as an unusual labor gymnastics that has moved the audience people… was so good to see… At that very moment, the announcement of gifts under some of the chairs was the hottest moment.
Following, the first CEO’s panel, where the theme couldn’t be other than INNOVATION! And it was discussed under several aspects by the present companies. Innovation by the approach way at the customer services & care and products that delivers a differential relationship.
With the presence of Fabio Fontainha, from Citibank, João Carlos Regado, from Golden Cross, Enrico Zito, from Whirlpool, and by the moderation of Lucas Amorim from exame Magazine And Alexandre Diogo, the debate has began. (Click here to read more)
Continuing PDB Presidents Panel , took the stage , Leocadio Antunes , Ipiranga , Marcio Kumruian , Denmark Netshoes , Roberto Barroso to BB & Mapfre Group and finishing , Salim Maroun , make Outback . Also with moderation and Lucas Alexander This panel brought Relevant Content Very Highly and thrilled the audience . (Click here to read more)
Next the so expected trophies and certifications awards to the ranked companies among the 25 best general ranking and the best sectoral. The award was gifted by the André Lahoz, Exame Magazine director, presence, who has began with highlighting the value of the Ranking for the magazine and the refinement of the partnership with IBRC which has been a success for 5 years.
One more IBRC innovation at that moment of awards. Alexandre Diogo has told that among the 25 companies, looking specifically for the 3td stage, which is the auditing of the call centers quality, via secret customer, catching the companies which the call centers are outsourced and that at this stage had performance above 80%, it was observed that 50% of them had the Atento as services supplier, such as novelty and special award, IBRC delivered to Atento, the trophy of the Best Customer Service Call Center of Exame Magazine IBRC 2014.
During the competitive lunch, also accompanied by 3 of the bests Pizzatto’s brands, the on side people were surprised by a flash mob performance that mixed the most different rhythms, from Carmina Burana and Carll Off to the sound of Gonzaguinha, making through Mc leozinho which was a blast, no doubts!
Returning from lunch, one more big innovation from IBRC: a lecture by the sound of jazz, was the background for Daniel Maudonnet, from Noneto, to show with mastery, and no pun intended, the relation between the jazz and the corporate innovation. With plenty music and interactivity, motivating the participation of the public, Daniel walk through the story of jazz and addressed the challenges of leadership and the keys for the balanced relationship: rhythm, innovation and information!
All by the sound of the purest and fantastic jazz played by Maudonnet quartet.
After that, the Panel of cases where, Bradesco, Oi, and Volkswagen showed in a few screens, why they’re in the 2014 ranking, presenting the challenge, the solution and the results taken and what is the impact of it inside the organizations. (Click here to read more)
After a fast pause, because no one is made of iron, and our Coffee has invited everyone for one more experience with flavors and aromas in a sympathetic break before the following panels.
Back to the plenary, the participants could enjoy the third CEO’s Panel, a different and innovating proposal from IBRC, because it has counted on the presence of women and women only!
High executives inside their companies that make difference and that set a trend on the market, the one the puts women at the first echelon. Came up to the stage to discuss “Women at the first echelon – An innovation in Brazilian companies? The CEOs Luiza Helena, from Magazine Luiza, Roberta Antunes, from Hotel Urbano, Ghislaine Bubrule, from Tok & Stok and the Natura VPs, Josie Peressinoto Romero, and Corporate business from Walmart, Daniela De Fiori.
Mediated by Claudia Vassalo, that a few days before the event used to be Abril’s superintendent of technology and business, but who has continued in the program as someone who has bet on partnership with IBRC. Claudia used to be Exame Magazine's redaction director when the Exame IBRC ranking was launched.
The CEO’s Panel was special, was Just fantastic, specially the inspiring Luiza Helena, of course. (Click here to read more)
Alexandre, that barely hold himself to not participate of the exclusive women’s panel, concluded by thanking and highlighting how much innovating that was what just had happened and that that was IBRC's dream that came true, to have a panel made only by women. Following this he invited Claudia Vasallo to deliver the trophies and certificates along him to the executive women of the Panel.
This retrospective was made for you that joined us at the event to remind, and for those who couldn’t go, to feel a small piece of what happened at the 12th FBRC, full of surprises, new things, and once more UNDENIABLE! we spoke so much about NPS at the Panels, and of course, the IBRC has measured the event's NPS:
What are the chances for you to indicate FBRC to a friend or relative? rate from 0 to 10, where 0 probably won’t indicate and 10 I highly would indicate:
(Respondents 223 – 95% of confidence level and 4,38% sampling error)
Click here to see full review.
Judging by this high level of fidelity, 2015 will be fantastic!
Now, let's get ready for next FBRC that is about to happen on August 27-2015! Set this up, because it’s coming soon!
Thanks and see you next year!
“I am not attending events . I believe more in the anonymous work of the CEO , letting her appear more directors . An old-fashioned style and próprio.Mas I must comment that I was surprised by the quality of FBRC 12th ( first in which I participate ) . I congratulate you for your professional conduct and participation of journalist from the magazine Exame , very well prepared for the debate. Also highlight the high level of presenters . Participate in some forums overseas and I can assure you that the FBRC is owing nothing , outperforming most of them .”
Roberto Barroso - Grupo Segurador BB e Mapfre
“I just loved the event , this was the first time I participated and leaves at 18:00 ( but not won anything in sorteio..rsrs ) renewed and with a much broader view on how to deal with our customers . I know a strength that does not have to develop , but never lose is the way we were treated , and all people are immensely educated and beautiful smile on his face was well approved in this event , including Mr. Alexandre Diogo who went from table in table at lunch ( for me it made all the difference ) and still had doubts after this loving way to be close to all , I am sure that in 2015 God willing I will be there again”
Camila Cristina - SEMP TOSHIBA
“CONGRATULATIONS to the event ! All the panels were of the highest level and attractions in good taste . Only compliments ! A big hug and thank you !”
Liliane Taranto - Alelo
“My first participation in the event , but exceeded expectations in the categories of content, organization and activities . Panel with women was the highlight of the event .”
Glauco Cavalini – Honda
“Excellent event ! The discussions were very enriching and brought up very important issues that we face everyday. Nice to know we're all in the " same boat " . I loved the jazz group , a very boa.Parabéns surprise to all who were involved in the organization !”
Débora Oliveira - Whirlpool LatinAmerica
“First I want to congratulate the event, regarding the quality, content and organization !!! I loved it! Worth the participation!”
Kátia Maniglia - BOSCH
“The event was really good, my score is 09 according to the method of the NPS , will be a sponsor of the event . Organization , the high level of the participants of the panels , the quality of Analytical Book , Local, recognition and transparency in relation to what happened at lunch , communication via SMS .”
João Jacques - MOP X3 - Consulting & Training
“I only wanna congratulate all the FBRC team, the event was a show, the organization, all the team was very receptive and in a good mood, the event’s organization was great, the debates and cases were simply perfect, 2 things that called me up was to start with that case, that couldn’t be any better, and to have only women on the stage, the surprise at the lunch time, finally, all the organization, menu, content, it was all great, perfect, I love to have joined the event, and I have only one thing left to say, it was SENSATIONAL, applauses to the team, you deserve it…”
Raquel Martins
“Organization was great, employees very polite, smiling and helpful people. The lectures were objectives and quick. Very experient people, we can take several experiences for our day-by-day”
Ana Carolina Silva – Walmart
“I’ve joined myself the event the past few years and this year was really surprising, innovator and wonderful. I loved it, congratulations to all of you”
Luciane Paranhos – Unimed Campinas
“I liked the way that the companies / people presented. It was innovating and pleasant.”
Claudia Wharton – Grupo Segurador BB e Mapfre
“It was different from the other events I have been in to, I liked it a lot the presented themes, because they focused on what we do use at the operational Day-by-day. I liked the event a lot and I’ve made a summary of the cases and I sent it to my CEO.”
Fernanda Durvalo - SEMP TOSHIBA
“Congratulations on the Analytic Book. The lecture Jazz Concept was very smart, specially for have been performed after lunch. The opportunity of hearing representative people from companies we admire is an unique and rewarding experience.”
Marco Antônio Garcia – ABRAPP
“I have no bad critical about it because any less strong point loses importance relative to main message. I praise all of the context of the event by it’s representativeness. The labor gymnastics was a very important plus, because it has all about with us.”
Graça de Varella – L’oréal
