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The first editions of FBRC, although wasn’t focused on Exame IBRC Ranking, has always been about the excellence on customer service and the importance of have the customers point of view.
In 2007, the fifth FBRC, brought to Vila Noah room, in São Paulo, the CEOs and highest executives of companies which contrasted in the analyses of quality in their Customer Services sector, to talk about how to have a composed company, from the doorman till the CEO, with a real culture of focus on client.
Plus the results of an unpublished research: “Customer Relations level of professionalization in Brazil, with the big trends on customer relations sector.
In 2008, the FBRC went way up northeast, and for the first time, took to Pernambuco people the way of develop an excellence in sectors such as trade, business, health and industry by having a debate along executives around the area.
“The Customer Relations as tool for a sustained development on northeast – and the challenge qualifying people and their process to attend the new demands” At this particular occasion we’ve had the presence of the Tourism Secretary, Mr. Silvio Costa Filho.
